"Copywriting" for DOT - Episode 2

Filipinos are in the top 15 happiest people on earth and rank 9th as the most patriotic citizens of their country (we even outdid Japan & landed as the only Asian finalist.) Ergo, the "It's More Fun in the Philippines" campaign indeed appeals to a majority of our countrymen because it combines these two world rankings into one formulaic slogan: being FUN and being PRO-Philippines.

That said, I am just beginning to discover how the words FUN and PHILIPPINES can go together in many positive associations. Or, at least some associations can be tweaked as to become FUNNY, another very Filipino trait -- making light of issues other nations may even find tragic :)

It's More FUN in the Philippines

As my friends well know by now, I have suddenly been afflicted by this it's-more-fun fever spread by the new DOT campaign.

Indeed I had FUN surfing the net for pictures contributed by fellow enthusiasts until I thought of coming-up with a few myself. Here are some of the pics I have randomly downloaded from the internet bearing the captions I have added (I claim no ownership to any of the photos unless otherwise stated.)

I'll include these newly captioned photographs in my next youtube video project but until then, I'm posting here a preview. Clearly, here is a new photo-editing & copywriting hobby any Filipino can have FUN with.