"Copywriting" for DOT - Episode 2

Filipinos are in the top 15 happiest people on earth and rank 9th as the most patriotic citizens of their country (we even outdid Japan & landed as the only Asian finalist.) Ergo, the "It's More Fun in the Philippines" campaign indeed appeals to a majority of our countrymen because it combines these two world rankings into one formulaic slogan: being FUN and being PRO-Philippines.

That said, I am just beginning to discover how the words FUN and PHILIPPINES can go together in many positive associations. Or, at least some associations can be tweaked as to become FUNNY, another very Filipino trait -- making light of issues other nations may even find tragic :)